Feminism / Society & Culture

Girl Toys Suck: This GOLDIEBLOX Advertisement Is Awesome

Bored with Barbie face.

Bored with Barbie face.

Not only are these AMAZING videos completely bad ass (they feature kid-covers of awesome songs like Queen’s We Are The Champions), they dilute the playtime socialization that us girls have always experienced: dolls that look like (well, resemble) women, pink, delicate things, babies, clothing, teacups.

When you write it all down like that, it makes you wonder if the world is actually as stupidly horrible as it sounds. Yes, yes it is. Until now?

GoldieBlox’s mission is “…to get girls building. We’re here to help level the playing field in every sense of the phrase. By tapping into girls’ strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing thing.”

It doesn’t take a genius to see that most boys are the recipients of games designed to explore strategy and design. Boys have an unfair advantage from the get-go: they develop skillsets that aren’t actually inherent to male minds, despite how we might joke as a society.

If playtime inspired thinking beyond Barbie clothing sets–and if parents tried to diversify even the tiniest bit–we might be on the same healthy playing field. I’m not saying most parents are doing the wrong thing, I’m simply saying–from the hundreds of children I knew as a child and know as an adult–girls’ toys aren’t exactly that interesting, and think we as society should be accountable. We girls haven’t not inherited certain abilities; most of us just haven’t been given the chance to nurture them.

Instead, we’re relegated to toys that demonstrate motherhood and superficiality. I was that girl. I brushed hair, and cleaned “diapies” (EW) and sewed things. I did have a wagon of blocks, though, but my brother got the 500-piece lego set. It’s true that toys have changed, and that many have adopted educational functions, but one glance at a girls’ bedroom and you will see mountains of pink and frill.

The next time I hear someone say, “Girls aren’t good at math,” it’s probably because they get this toy for Christmas:

This is called Baby Alive, and yes, that is shit.

This is called Baby Alive, and yes, that is shit.

….instead of this:

Electronic cash register: notice no pink or purple, the colors that "signal" to parents the recipient's gender.

Electronic cash register: notice no pink or purple, the colors that “signal” to parents the recipient’s gender.

Now watch:



2 thoughts on “Girl Toys Suck: This GOLDIEBLOX Advertisement Is Awesome

  1. Pingback: “You’re Not A Princess”: The Rebranding of All-Girl Schools |

  2. i love love love the idea behind these, but it bothers me that they need to be marketed specifically to girls. i wish we lived in a world where girls could simply ask for blocks, legos or k’nex (am i old? do these still exist?) for christmas. i feel like the ‘girliness’ of these toys is more of an attempt to make the buyer (be it parents, grandparents, etc.) more comfortable giving these types of toys to girls. as a girl who LOVED (like obsessively) legos, i can assure you that most girls don’t care if the toy is pink as long as it’s fun.

    i do think, though, that this is just one step toward a world where gender-separated toy aisles isn’t even a thing, where boys can practice holding baby dolls and girls can build racecar tracks… one day!

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